TITLE

New audit gauges impact of truck-side advertising

AUTHOR(S)
Beesler, Amanda
PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on an audit released by the Traffic Audit Bureau in December 1999 to determine the impact of truck-side advertising in the U.S. The first mobile audit was conducted from November 1 to December 10, 1999 using three trucks bearing the advertisements for Seiko watches that were seen by an average of 121,755 people a day in the Chicago, Illinois area, calculated by using Global Positioning System devices located on each truck.
ACCESSION #
2671949

 

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