New audit gauges impact of truck-side advertising

Beesler, Amanda
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p43
Trade Publication
The article reports on an audit released by the Traffic Audit Bureau in December 1999 to determine the impact of truck-side advertising in the U.S. The first mobile audit was conducted from November 1 to December 10, 1999 using three trucks bearing the advertisements for Seiko watches that were seen by an average of 121,755 people a day in the Chicago, Illinois area, calculated by using Global Positioning System devices located on each truck.


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