Sports spawns most magazines

Kerwin, Anne Marie
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p42
Trade Publication
The article reports that more magazines related to sports have been introduced in the U.S. between the years 1985 and 2000 than in any other category, according to a study by Samir Husni, a University of Mississippi professor. Media personalities spurred a lot of these titles. Also, non-traditional sports, such as skateboarding and wrestling created new opportunities. After sports, which tallied 954 launches, the most popular categories were sex, crafts, games, hobbies and models, special interest, and celebrities.


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