TITLE

Many e-tailers find holiday consumer buying not so merry

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the financial difficulties of many Internet retail companies following the 1999 holiday shopping season. According to Carl Steidtmann, chief retail economist with PricewaterhouseCoopers, online marketers did not get the return on investment in terms of the number of eyeballs per dollar spent on television advertising. Retailers will be moving advertising from television to out-of-home media such as trains, buses, airports and other gathering places. The advertising that really paid off was mobile advertising, which caught customers on the move.
ACCESSION #
2671941

 

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