TITLE

Event fee-nomenon

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a growing number of magazine publishers offering educational events and seminars to readers to tap into the power of experiential marketing. Seminars and educational events are one of the fastest-growing category of magazine events, helping cement reader relationships and giving advertisers direct access to prospective customers in uncluttered settings. Readers appear willing to fork out for such events, turning educational programs into new revenue streams.
ACCESSION #
2671926

 

Related Articles

  • Penultimate Postings. Wyman, Pilar // Key Words;Jul-Sep2006, Vol. 14 Issue 3, p77 

    The article provides updates on various developments within the American Society for Indexing (ASI) in the U.S. The organization has provided the new web site for the editor of its "Key Words" publication which have been established by Seth Maislin, the president of ASI. Furthermore, Pilar...

  • Medical indexing in the United States. Marie, Janyne Ste // Indexer;Jun2009, Vol. 27 Issue 2, p59 

    This article discusses the US market for medical indexing, education, training, common issues in indexing medical topics, tools used in the indexing process, and indexing standards.

  • Some Trends in Publishing in Continuing Education in Sub-Saharan Africa. Adekanmbi, Gbolagade // International Journal of the Book;2011, Vol. 8 Issue 4, p69 

    Africa has had a pitiable record in its publishing output, generally considered the lowest in the world. UNESCO book publishing statistics for 2010 indicate that no African country appears in the first 37 countries listed in the order in which they have published books. The statistics on youth...

  • Marketing ASI via National and Regional Conference Vendors. McVey, Leoni; Sawyers, June; Wendt, Mary; Wenzel, Caryl // Key Words;Oct-Dec2009, Vol. 17 Issue 4, p134 

    The article focuses on the marketing approach of the American Society of Indexers (ASI) through the national and regional conferences related to publishing. It notes that many organizations host national and regional association meetings to market ASI. It finds out that business cards are used...

  • Made to order. Larson, Christine // Adweek New England Edition;10/25/99, Vol. 36 Issue 43, Consumer Magazines p64 

    Shows how custom publications can help create a relationship with clients. Companies that have launched custom magazines; History of custom publishing; Result of trends in relationship marketing and retention marketing.

  • Made to order. Larson, Christine // Brandweek;10/25/99, Vol. 40 Issue 40, Consumer Magazine p64 

    Elaborates on the growth of custom publishing industry in the United States. Publishing companies that launched custom-publishing divisions; Comments from company executives; History of custom publishing.

  • 9 steps to control fulfillment operations. Kalamon, Chris // Folio: The Magazine for Magazine Management;Source Book 1995, Vol. 23 Issue 19, p179 

    Presents information on how publishers can avert fulfillment disasters through quality control. Entering several regular subscriptions; Seeding all direct mail tests; Allowing one subscription to expire; Calling the customer service department; Writing to the customer service department;...

  • Magazines aim for the next Martha Stewart. Donaton, Scott // Advertising Age;10/4/1993, Vol. 64 Issue 42, p62 

    Looks at magazine publishers who are using names of well-known personalities on magazine covers to capture a built-in audience and lifestyle appeal. Success of Time Warner's `Martha Stewart Living'; Release of Times Co.'s `Mary Emmerling's Country'; Development of Hearst Magazines' `Ralph...

  • LAST-MINUTE GIFT TESTING IDEAS FOR 2003.  // Circulation Management;Apr2003, Vol. 18 Issue 4, p25 

    Offers suggestions for gift programs that can be used for marketing publications. Effectiveness of reactivating expired donors and subscribers with a super offer; Savings from mailing a gift promotion as an attachment; Information on delayed billing approach.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics