Event fee-nomenon

Fitzgerald, Kate
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p18
Trade Publication
The article focuses on a growing number of magazine publishers offering educational events and seminars to readers to tap into the power of experiential marketing. Seminars and educational events are one of the fastest-growing category of magazine events, helping cement reader relationships and giving advertisers direct access to prospective customers in uncluttered settings. Readers appear willing to fork out for such events, turning educational programs into new revenue streams.


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