Phoenix Home Life targets ad effort at newly wealthy

Cardona, Mercedes M.
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p16
Trade Publication
The article reports on the launch of an advertising campaign by Phoenix Home Life Mutual Insurance Co. which is focused on wealth management. The campaign to be released in January 2000 is from agency Emmerling Post, which aims to market investment management services for wealthy individuals. The campaign's main insight is that wealth in the U.S. has changed from an exclusive domain of middle-aged white males who inherited their holdings to a more diverse, younger set of self-made millionaire entrepreneurs.


Related Articles

  • Phoenix Home Life, Spinoff Plan Merger. Reich-Hale, David // American Banker;9/15/2000, Vol. 165 Issue 178, p6 

    Reports that Phoenix Investment Partners Ltd.'s board has approved a merger with its former parent, Phoenix Home Life Mutual Insurance Co.

  • MARKETPLACE.  // On Wall Street;Feb2001, Vol. 11 Issue 2, p28 

    Presents news briefs related to the financial services industry as of February 2001. Schedule of seminars on financial services offered by the Institute for International Research organization; Details on the European Smaller Companies Fund launched by Fiduciary Trust Co. International; Move of...

  • `Torthares win the race for Nedcor'. Keenan, Ted // Finance Week;08/27/99, p48 

    Reports on the changing face of advertising initiatives by financial services firms in South Africa. Advertising campaigns that focus on the visual impact of managed risk instead of traditional financial services advertising; Impact of the advertisements on potential clients.

  • CU Safety & Soundness Radio Campaigns Launched.  // Credit Union Journal;10/13/2008, Vol. 12 Issue 41, p19 

    The article focuses on radio campaigns of credit unions in the U.S. The campaign's messages were credit unions are safe and deposits are insured. Moreover, the Minnesota Credit Union Network (McCUN) placed their advertisement in newspaper and television outlets in Minnesota. In addition, the...

  • Phoenix home life simplifies its approach to illustrations.  // Best's Review / Life-Health Insurance Edition;Jul94, Vol. 95 Issue 3, p64 

    Reports that Phoenix Home Life Mutual Insurance Co. in Hartford, Connecticut launched a clarified sales illustration format for its agents.

  • Phoenix offers cost savings through banded copay levels. Armstrong, Sean // Best's Review / Life-Health Insurance Edition;Apr95, Vol. 95 Issue 12, p72 

    Reports that Phoenix Home Life Mutual Insurance Co. has introduced a group dental plan that shifts some less common procedures into lower coinsurance brackets and changes limits for certain coverages.

  • Phoenix Home Life annuity requires only $25 to start. Covaleski, John // Best's Review / Life-Health Insurance Edition;Oct95, Vol. 96 Issue 6, p80 

    Describes a variable annuity product with nine investment options from Phoenix Home Life Mutual Insurance Co. of Hartford, Connecticut. Minimum investment only $25, instead of $1,000, if paid via electronic direct deposit or is part of an individual retirement account (IRA).

  • Sophisticated prospecting tips for upscale mkts. Weylman, C. Richard // National Underwriter / Life & Health Financial Services;4/1/96, Vol. 100 Issue 14, p16 

    Presents an interview with Eric Tobias, district manager for Phoenix Home Life in Rocheter, New York, to show how innovation can be used to prospect effectively and build relationships.

  • Phoenix offers $100 million class pact. West, Diane // National Underwriter / Life & Health Financial Services;8/19/96, Vol. 100 Issue 34, p1 

    Reports that Phoenix Home Mutual Life policyholders will have the option of recouping policy losses through several benefit choices which the company is offering. Address of allegations of nationwide vanishing premium; September 1995 class action lawsuit against the company; Value of the...


Other Topics