Nabisco stuffs more into Oreo promo

Thompson, Stephanie
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p8
Trade Publication
This article focuses on a promotion of Oreo cookies from Nabisco Biscuit Co. in the U.S. Luring kids with prizes has given Nabisco's Oreo brand a significant bump in sales. In 2000, Nabisco is offering a fantasy trip to the grand prize winner, Volkswagen Beetles to five first-place winners and cash, cookies and toys to others. A 30-second television spot from FCB Worldwide Inc. in New York City breaks on January 17, 2000 and runs for four weeks during kid-targeted programming, touting the chance to win one of the 1.5 million U.S. dollar prizes by finding certain words embossed on an Oreo.


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