TITLE

Broad fen-phen campaign critical to class-action suit

AUTHOR(S)
Goetzl, David
PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the launching of an advertising campaign, which targets users of a potentially dangerous drug cocktail called fen-phen, that could influence whether a 3.75 billion U.S. dollar class-action suit against American Home Products (AHP) Corp. continues. The effort seeks to inform some of the 6 million fen-phen users about the suit, encouraging them to opt in. The reason: People who pass on the settlement reached in the suit can sue AHP individually, something the drug company wants to avoid. Both AHP and plaintiffs' lawyers have a lot riding on the outcome of the effort from Tierney & Partners in Philadelphia, Pennsylvania. Should the settlement effort fail, it could dash the proposed merger of AHP with Warner-Lambert Co.
ACCESSION #
2671921

 

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