Cable Pumps Up Viacom

Farrell, Mike
September 2007
Multichannel News;9/17/2007, Vol. 28 Issue 37, p48
The article reports that media company Viacom is set to record 15 percent earnings growth in 2008. According to Bear Sterns media analyst Spencer Wang, the media giant's earnings growth is due to strong gains in cable advertising, improved ratings and growth in the company's international advertising business. Despite the strong earnings, Wang noted that the company's stock has been disappointing so far.


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