TITLE

Ad Spend Dips, But Cable Sees Upticks

AUTHOR(S)
Haugsted, Linda
PUB. DATE
September 2007
SOURCE
Multichannel News;9/17/2007, Vol. 28 Issue 37, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the cable television industry has experienced an increase in advertising in the first half of 2007. According to the author, the industry registered a 2.8 percent increase despite a decline in total advertising expenditures. TNS Media Intelligence revealed that advertising expenditures through the first half totaled $72.59 billion.
ACCESSION #
26715885

 

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