'Avatar' Goes Online, Mobile

Umstead, R. Thomas
September 2007
Multichannel News;9/17/2007, Vol. 28 Issue 37, p42
The article reports that Nickelodeon will provide Verizon Wireless subscribers with exclusive, short-form video content of the series "Avatar." According to Nickelodeon executive vice president of original programming Marjorie Cohn, the move is part of a broad new-media promotional push leading up to the show's September 21, 2007 third season debut at Nickelodeon.


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