Nielsen Adds an Ad Tracker

Moss, Linda
September 2007
Multichannel News;9/17/2007, Vol. 28 Issue 37, p20
The article reports on Nielsen Co.'s launching of the Web-based commercial tracking system called KeepingTrac. According to the author, KeepingTrac enables clients to know whether their commercial ran the previous day, in accordance with their media plans. Nielsen has signed up Carat as its first KeepingTrac client.


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