Verifying Web 'Facts'

Moss, Linda
September 2007
Multichannel News;9/17/2007, Vol. 28 Issue 37, p20
The article reports that the Advertising Research Foundation (ARF) is planning to create standards for online research. The foundation has established the Online Research Quality Council in conjunction with its plans. According to the ARF, the council's mission is to develop a set of standards and metrics for research gathered through the Internet.


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