TITLE

Ford dealer's rivals rip satellite showroom

AUTHOR(S)
English, Bob
PUB. DATE
January 2000
SOURCE
Automotive News;1/3/2000, Vol. 74 Issue 5855, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Markville, Ford-Lincoln dealer principal Craig Riley's setting up of a satellite showroom in a closed department store in Toronto, Ontario. Ford's approval of Riley's marketing strategy; Other automobile dealers' reaction to Riley's strategy.
ACCESSION #
2670142

 

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