TITLE

Media News brief: Channel 4 launches mobile ad campaign

PUB. DATE
April 2006
SOURCE
Marketing (00253650);4/5/2006, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the new media division of Channel 4 will launch its first mobile advertising campaign. The division has presented the campaign in partnership with Samsung Electronics Co. Ltd. Consumers who will watch a Samsung advertisement will be able to see clips of Channel 4's television programs like "Hollyoaks," and "Shipwrecked," free of charge.
ACCESSION #
26697580

 

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