Children's Publishing Moving Toward Teens; Uncertainty Forecast Through 2008

September 2007
Book Publishing Report;
The article discusses the "Children's Publishing Market Forecast 200," report by the Simba Information Inc., which states that young readers in the U.S. are getting older. It was found that although the market for attracting new teen readers has reached an all-time competitive high against technological draws aimed at the younger generation, the tools are proving essential for reaching teen and tween readers. It is believed to become more vital to the children's publishing marketplace.


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