TITLE

APPLAUSE FOR ICONIX

AUTHOR(S)
Sammon, Lindsay E.
PUB. DATE
September 2007
SOURCE
FN: Footwear News;9/3/2007, Vol. 63 Issue 34, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the exclusive retail license agreement between Iconix Brand Group and Wal-Mart Stores Inc. According to analysts, the retail license for the company's Ocean Pacific and Op brands is an opportune move for both sides and for Iconix it is the best way to maximize the licensing for the Ocean Pacific brand. Current distribution plans for the brand include the U.S. and international locations such as Brazil and China.
ACCESSION #
26692723

 

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