TITLE

Can O&M overhaul put 'Brill's Content' back on media map?

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the unveiling of a radical design and a splashy advertisement by Brill's Content, a media magazine founded by journalist and entrepreneur Steven Brill in the U.S. In an unusual move in the magazine world, the advertising agency behind the campaign, Ogilvy & Mather Ltd. in New York City, was also given responsibility for the redesign. The new advertisement for Brill's Content play off a manifesto created by Ogilvy that appears as a spread in the February 2000 issue. The Brill's Content overhaul marks the first time Ogilvy has redesigned a magazine. Brill initially approached Ogilvy only to handle the advertising campaign. But after he explained his vision for Brill's Content, the agency told him the magazine's design wasn't consistent with the product concept.
ACCESSION #
2668392

 

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