Can O&M overhaul put 'Brill's Content' back on media map?

Kerwin, Ann Marie
January 2000
Advertising Age;1/10/2000, Vol. 71 Issue 2, p3
Trade Publication
This article focuses on the unveiling of a radical design and a splashy advertisement by Brill's Content, a media magazine founded by journalist and entrepreneur Steven Brill in the U.S. In an unusual move in the magazine world, the advertising agency behind the campaign, Ogilvy & Mather Ltd. in New York City, was also given responsibility for the redesign. The new advertisement for Brill's Content play off a manifesto created by Ogilvy that appears as a spread in the February 2000 issue. The Brill's Content overhaul marks the first time Ogilvy has redesigned a magazine. Brill initially approached Ogilvy only to handle the advertising campaign. But after he explained his vision for Brill's Content, the agency told him the magazine's design wasn't consistent with the product concept.


Related Articles

  • Ogilvy series attacks child abuse in Georgia. FitzGerald, Nora // Adweek Southeast Edition;04/13/98, Vol. 19 Issue 15, p4 

    Focuses on an advertising campaign for the Georgia Council on Child Abuse by Ogilvy and Mather of Atlanta, Georgia. Details on the campaign; Comments from Tim Kenum, creative director for Ogilvy and Mather; Information on newspapers and magazines print advertisement will be run in; Identity of...

  • Ryvita launches `sexy' tv ad. Green, Harriet // Campaign;04/24/98, Issue 17, p6 

    Reports that a raunchy television commercial for slimming biscuit, Ryvita has been created by Ogilvy and Mather (O and M) in a bid to distance the brand frm `crusty' heath-food advertising. Description of the commercial; Comments made by Chris Sebire, Ryvita's sales and marketing director; Who...

  • `I (Still) Love New York'. Harrington, John // Crain's New York Business;1/23/95, Vol. 11 Issue 4, p50 

    Reports that the advertising agency Ogilvy & Mather was chosen as part of the `I Love New York' campaign in New York City.

  • O&M nets Govt brief as foot-and-mouth devastates tourism.  // Campaign;3/23/2001, Issue 12, p1 

    Reports the recruitment of Ogilvy & Mather by the government to create an advertising campaign on countryside business in Great Britain.

  • O&M in anti-paedophile ad. White, Jeremy // Campaign;1/11/2002, Issue 1, p8 

    Reports the creation of a multimedia campaign for anti-pedophilia by Ogilvy and Mather in Great Britain. Existence of pedophiles in Internet chatrooms; Exposure of pedophiles in the country; Advantages of the campaign for the safety of teenagers.

  • OGILVY APPEALS FOR CALM.  // Creative Review;May2002, Vol. 22 Issue 5, p12 

    Focuses on the advertising campaign for Campaign Against Living Miserably from agency Ogilvy in Great Britain. Theme of the advertisement; Writer and art director of the campaign; Focus of the advertisement.

  • ONDCP Review's Cost and Effect. Melillo, Wendy; Feuer, Jack // Adweek Southeast Edition;8/27/2001, Vol. 42 Issue 35, p30 

    Focuses on the budget of the anti-drug account of the White House Office of National Drug Control Policy for Ogilvy & Mather in New York City. Cost of rebidding Ogilvy's contract; Pressure of congress on the Ogilvy & Mather; Opposition of Congress on Ogilvy & Mather.

  • OgilvyOne makes greens sexy in Vegetarian Society ad.  // Campaign;06/12/98, Issue 24, p8 

    Focuses on the risque cinema advertisement created for the Vegetarian Society by OgilvyOne, the Ogilvy Group company's direct marketing agency. Features of the campaign; Producers of the advertisement; Reference to controversy surrounding the Society's advertising.

  • Rugby gets a laugh.  // Finance Week;11/10/2003, p52 

    Reports on the athletes featured in Ogilvy and Mather Ltd.'s NAASA advertising campaign to promote SuperSport's coverage of the Rugby World Cup.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics