TITLE

P&G's New Year's resolution: Unleash new-product blitz

AUTHOR(S)
Neff, Jack; Mussey, Dagmar; Cardona, Mercedes M.
PUB. DATE
January 2000
SOURCE
Advertising Age;1/10/2000, Vol. 71 Issue 2, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the introduction of new brands, line extensions and expansions by Procter & Gamble (P&G) Co. in the U.S. On P&G's drawing board for 2000 are U.S. test-market launches of Impress plastic wrap and Tempo paper handkerchiefs, along with national rollouts of Bounty Quilted napkins and ThermaCare heat wraps. All but Bounty are handled by D'Arcy Masius Benton & Bowles Inc. At the same time, the package-goods company will roll out the superpremium Physique hair care line backed by new advertisements; expand Iams specialty dog food into grocery and mass-merchandise channels; and introduce Vibrant laundry color protectant in the U.S. and Europe in fall 2000.
ACCESSION #
2668389

 

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