The VCA AR Committee Accomplishments

Parmenteri, Dale
September 2007
LabTalk;Sep2007, Vol. 35 Issue 158, p36
Trade Publication
The article focuses on the accomplishments of the Anti-Reflective (AR) Committee of the Vision Council of America (VCA). With the use of additional resources from the VCA including their web site, www.visionsite.org/arcommittee, they were able to stretch their budget. The VCA AR Committee successfully produced video news releases (VNR), public service announcements (PSA) and reached three million consumers with a 90 second In-Flight commercial on US Airways domestic flights.


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