Leaping Over Hurdles to Increase Polarized Lens Sales

Bos, Julie
September 2007
LabTalk;Sep2007, Vol. 35 Issue 158, p6
Trade Publication
The article discusses the problems encountered by optical laboratories on polarized lens sales and how they can overcome these obstacles to increase their sales. Some of the problems mentioned are lack of communication, lack of focus and lack of education. Solutions to these problems are offered which includes taking advantage of educational opportunities and using selling tools like seminars and training, sales collateral and customized advertising.


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