TITLE

Leaping Over Hurdles to Increase Polarized Lens Sales

AUTHOR(S)
Bos, Julie
PUB. DATE
September 2007
SOURCE
LabTalk;Sep2007, Vol. 35 Issue 158, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the problems encountered by optical laboratories on polarized lens sales and how they can overcome these obstacles to increase their sales. Some of the problems mentioned are lack of communication, lack of focus and lack of education. Solutions to these problems are offered which includes taking advantage of educational opportunities and using selling tools like seminars and training, sales collateral and customized advertising.
ACCESSION #
26652924

 

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