TITLE

Going Digital?

AUTHOR(S)
Holaday, Susan
PUB. DATE
September 2007
SOURCE
FoodService Director;9/15/2007, Vol. 20 Issue 9, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips for food service operators in marketing to the Millennial generation. A Technomic survey reveals that some 28% in all age groups had received an online video from a restaurant in the past month. Today's consumers are more likely to receive information over a cell phone, personal digital assistant or iPod. Whatever promotions and outreach food service operators are using today will look a lot different five years from now.
ACCESSION #
26652684

 

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