TITLE

Reaching Generation iPod

AUTHOR(S)
Holaday, Susan
PUB. DATE
September 2007
SOURCE
FoodService Director;9/15/2007, Vol. 20 Issue 9, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the efforts of food service operators in the U.S. to reach their Generation Y customers. Some operators are creating podcasts and using interactive kiosks, both inside and outside cafeterias, to promote their dining facilities, provide nutrition information, inform students about specials and even offer discount coupons. The dining program at the University of Connecticut offers menus on its Web site for downloading to an iPod.
ACCESSION #
26652683

 

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