Ahold's VIP Pricing Program 'On Track.'

Zwiebach, Elliot
September 2007
SN: Supermarket News;9/3/2007, Vol. 55 Issue 36, p6
The article focuses on the Value Improvement Program (VIP) launched by Ahold at Stop & Shop and Giant-Landover. The program will reduce pricing and assortments on about 25% of store categories through the end of the second quarter, Larry Benjamin, chief operating officer for the company's U.S. retail operations, said. Following the sale of U.S. Foodservice and a Polish operation, Ahold's corporate net income rose 917.4% to $3 billion for the quarter, while sales declined 2% to $9 billion.


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