TITLE

Sears Canada brings sophistication home

AUTHOR(S)
Duff, Mike
PUB. DATE
September 2007
SOURCE
Retailing Today;9/10/2007, Vol. 46 Issue 13, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the business approach of Toronto, Ontario-based Sears Canada Inc., winner of the FInest in Retailing award for home goods and housewares at the 5th Annual FIRE Awards. The company's approach to retailing was built around sophistication and promotion of a more upscale image, while integrating mass-market operations and brands. In merchandising and marketing, Sears Canada uses a variety of strategies and draws on many resources to develop new ideas in its home business.
ACCESSION #
26639357

 

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