How to…engage employees in green issues

Sweetman, Paul
September 2007
People Management;9/6/2007, Vol. 13 Issue 18, p42
The article offers guidelines on how to involve employees in a company's commitment to the environment. In order to stimulate supportive behavior from employees, companies need to be clear about their desired response and build a communication program around this. A visible commitment from a board-level director also signals the importance of an environmental initiative. An effective engagement program helps to develop supporting messages and communicate these to employees.


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