Bank focuses on retention in Asia

Phillips, Lucy
September 2007
People Management;9/6/2007, Vol. 13 Issue 18, p19
This article reports on the plan of Standard Chartered Bank to launch a retention project in other countries following a successful pilot in India. The company, which employs 64,000 people in 57 countries, chose India for the pilot project in March 2007 after recognizing high attrition in its retail business. The project consisted of external providers giving exit interviews for leavers, running focus groups for high-potential staff and analyzing employee engagement data. The project will be expanded for use in China and the United Arab Emirates.


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