TITLE

Internet Services Converging to Mobile

AUTHOR(S)
Smith, Brad
PUB. DATE
September 2007
SOURCE
Wireless Week;9/15/2007, Vol. 13 Issue 14, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the market performance of mobile Web services of Yahoo! in 2007. According to the research firm M:Metrics, Google is the top mobile Web domain for cell phone browsers, but Yahoo's brand has a broader reach because of its variety of access methods, including browsing, SMS, search, e-mail and instant messaging. It is noted that Yahoo! has also integrated advertising into its oneSearch service, including opening up the platform to content publishers.
ACCESSION #
26634540

 

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