TITLE

Rubric adds spice to e-comm suite

AUTHOR(S)
Barney, Doug
PUB. DATE
July 1999
SOURCE
Network World;07/12/99, Vol. 16 Issue 28, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Rubric's launch of its E-Marketing Data Mart. Addition of the module to the company's EMA 2 Web marketing suite; Enabling of marketeers to analyze demographic and customer profile data; Offering of software driven marketing without human intervention.
ACCESSION #
2662278

 

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