Rubric adds spice to e-comm suite

Barney, Doug
July 1999
Network World;07/12/99, Vol. 16 Issue 28, p35
Trade Publication
Reports on Rubric's launch of its E-Marketing Data Mart. Addition of the module to the company's EMA 2 Web marketing suite; Enabling of marketeers to analyze demographic and customer profile data; Offering of software driven marketing without human intervention.


Related Articles

  • HP, IBM back Web security. Hatlestad, Luc; Condon, Ron // InfoWorld;09/09/96, Vol. 18 Issue 37, p1 

    Reports on the computer software releases of Hewlett-Packard Co. and International Business Machines Corp. for Internet commerce. HP's Praesidium Enterprise Security Framework Security Service; IBM's CommercePoint security software package.

  • Case Studies from the Field. Terry, Ana Arias // Seybold Report on Internet Publishing;Nov2000, Vol. 5 Issue 3, p11 

    Offers a look at how customers of three software companies are using permission marketing. FusionOne's use of Annuncio's software; NorthPoint's selection of MarketFirst's marketing automation tool; iEntertainment.com's selection of Responsys Interact's electronic marketing programs.

  • Online marketing Web sites advantage. Briody, Dan // InfoWorld;10/18/99, Vol. 21 Issue 42, p6 

    Provides information on several online marketing software that allows vendors to better identify customers and serve up Web pages. Information on Proactive for E-mail and Proactive Profile Exchange software from Personify; Features of Exterprise's ActiveBusiness, an electronic commerce...

  • :Plug-in for low prices.  // Marketing Week;5/25/2000, Vol. 23 Issue 17, p57 

    Focuses on the Meltingpoint computer software which enables consumers to compare prices among commercial Web sites. Developers' hope that electronic retailers will offer the software as a downloadable plug-in to their customers; Consumers' use of an instant price comparison tool; Linking of Web...

  • Red Carpet for Technology Partners. Scranton, Dawn // Practical Accountant;Jun2008 Firm of the Future Supplemt, Vol. 41, p26 

    The article discusses the need for accounting firms to look into technology partnerships in order to increase growth and profitability while empowering clients at the same time. To embrace the evolution of automation, it suggests that any firm must consider the four core technologies which...

  • KPMG Study Highlights Online Procurement Choices.  // Chemical Market Reporter;7/9/2001, Vol. 259 Issue 28, p22 

    Reports on the emergence of online procurement as a way for companies to reduce costs in their supply chain, according to a study made by KPMG Consulting. Details on software used for electronic commerce system; Information on catalog-based procurement solutions; Costs of product supply management.

  • SHOWING US THE MONEY. Ferguson, Renee Boucher // eWeek;08/21/2000, Vol. 17 Issue 34, p17 

    Reports on Ariba Inc.'s formation of partnerships to integrate software from BankServ, Pure Markets Corp., VeriSign Inc. and Escrow.com Inc. in the Ariba Commerce Services Network. Financial services applications that integrate buyers and sellers with banks and financial institutions; Enabling...

  • Moog Synthesizes Social Media.  // Marketing News;9/30/2010, Vol. 44 Issue 12, p10 

    The author offers opinions on Internet industry entrepreneur Matt Moog and his company Viewpoints Network, which operates a Web site of user-generated product reviews and develops social media software for companies to incorporate in their own Web sites for electronic commerce and marketing. It...

  • Datalex (USA) Inc.  // Hospitality Upgrade;Spring2004, p72 

    Provides information on the operations of Datalex PLC in the U.S., a provider of comprehensive Internet technology solutions that enable travel suppliers and distributors to market their services to consumers, corporations and travel agencies. Integration of air, car, hotel, tour, cruise and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics