Physician Advertising: Evaluation of a Sample Advertisement

Capozzi, James D.
September 2007
Journal of Bone & Joint Surgery, American Volume;Sep2007, Vol. 89-A Issue 9, p2089
Academic Journal
The article offers insights on physician advertising in U.S. The author then evaluates several actual advertisements from orthopedic surgeons, based on the advertising ethics guide of the American Academy of Orthopaedic Surgeons. Physicians who advertise are protected by the United States Federal Trade Commission Act because it prohibits medical organizations from placing restrictions on their ads, but the commission also implements heavy penalties on physicians with deceptive advertisements.


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