TITLE

CNN scales back '360'

AUTHOR(S)
Learmonth, Michael
PUB. DATE
September 2007
SOURCE
Daily Variety;9/13/2007, Vol. 296 Issue 52, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Cable News Network to cancel the second hour of "Anderson Cooper 360," an ambitious programming block created in 2005 to showcase the studio and field-reporting talents of Cooper, who it viewed as an emerging star in the U.S. According to Nielsen, Cooper averaged 747,000 viewers in his second hour in August 2007, a steep drop from the 1.1 million he averaged during the first hour. It is said that the decision has been made and announced internally.
ACCESSION #
26612629

 

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