TITLE

Case Study: Global Degrees

AUTHOR(S)
Settimi, Christina
PUB. DATE
September 2007
SOURCE
Forbes Asia;9/3/2007, Vol. 3 Issue 14, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the plan of University of Pennsylvania's Wharton School of Business in Philadelphia to expand its brand overseas. In overseas presence Wharton is noticeably lagging behind its U.S. competitors. Newly appointed dean Thomas S. Robertson stated that expanding the brand is a priority. Wharton's classes draw 40 percent of students from outside the U.S.
ACCESSION #
26611730

 

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