August 2007
Farmers Weekly;8/17/2007, Vol. 147 Issue 7, p81
Trade Publication
The article focuses on Jilly Greed, a beef producer at Fortescue Farm in Thorverton, Exeter, England. According to Greed, they have paid close attention to breeding values to enhance either the terminal or maternal end of their operation. It cites that Greed aims to challenge the much needed increase in beef price. It states that strong promotional accentuation on regional beef branding, combined with sector leadership skills, placed Greed at the heart of south-west beef production.


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