Are the rich really different?

French, Diana
September 2007
Furniture/Today;9/10/2007 Supplement, Vol. 32, p36
Trade Publication
The article offers information on the findings of a survey conducted on purchases of super-affluent households. The findings revealed that they paid three times more for the same piece of house furnishing as compared to the price paid by the middle-class people. It is stated that the reason for their high spending is that they purchase branded products by conducting research search on the Internet.


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