TITLE

Are the rich really different?

AUTHOR(S)
French, Diana
PUB. DATE
September 2007
SOURCE
Furniture/Today;9/10/2007 Supplement, Vol. 32, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the findings of a survey conducted on purchases of super-affluent households. The findings revealed that they paid three times more for the same piece of house furnishing as compared to the price paid by the middle-class people. It is stated that the reason for their high spending is that they purchase branded products by conducting research search on the Internet.
ACCESSION #
26595377

 

Related Articles

  • CHILDREN OF A GREATER GOD. Shashidhar, Ajita // Business Today;9/1/2013, Vol. 22 Issue 18, p72 

    The article focuses on children of rich and affluent people in India who have grown up in rich upbringings abut are grounded enough to work hard to obtain the luxuries they desire. Shaan Singh, son of Shailendra Singh Joint Managing Director of media house, Percept Holdings, Nishka Lulla,...

  • Luxury's next frontier.  // India Today;10/26/2015, p1 

    The article reports that according to Assocham-KPMG study, the Indian luxury market grew by 30 percent in 2013 and will grow by another 20 percent to reach 14 billion dollars by 2016. The way people are consuming luxury is changing, every person who moves up the consumption chain are replaced by...

  • MONEY CAN BuY YOu LuXE.  // Business Today;9/1/2013, Vol. 22 Issue 18, p30 

    The article focuses on the High-Earning, Not Rich Yet (HENRYs) generation in India which is brand conscious ads well as price conscious. The article mentions about the luxury market in India and talks about the growing market and expansion by several companies in the region. The article however,...

  • The Wealth Environment. Forde, Arnella J. // On Wall Street;Sep2007, Vol. 17 Issue 9, p44 

    The article discusses the findings of four surveys of high-net-worth clients carried out in the U.S. The surveys found that while the high-net-worth set may express some concerns about the economy, most were positive about their own financial status. One of the surveys revealed that the wealth...

  • Try Accounting for Taste. Foulkes, Nick // Newsweek (Pacific Edition);2/25/2008 (Pacific Edition), Vol. 151 Issue 8, p54 

    The article expresses the author's opinion that newly rich people ought to use their wealth in unique and thoughtful ways rather than spending it on branded items. The author admits to snobbery about fine fabrics. He recommends that the modern rich ought to read Socrates in order to learn how to...

  • Kingsbury will remain.  // Cabinet Maker;10/15/99, Issue 5159, p2 

    Reports that Harveys executive Rob Templeman has assured that the Kingsbury brand of house furnishings will not disappear in the market.

  • Woolrich holds 5th summit.  // Furniture/Today;10/1/2007, Vol. 32 Issue 5, p74 

    The article highlights the fifth annual summit of Woolrich brand partners including home furnishings sources, in Woolrich, Pennsylvania. Woolrich has a licensed furniture collection with Lexington Home Brands, rugs with CMIS, Sphinx by Oriental Weavers, and Mohawk Industries, Zrike for tabletop...

  • House Warming. Amburle, Sunita; Patil, Vasudha; Devlali, Shubhangi; Gada, Nimesh Gopal // Ideal Home & Garden;Sep2013, Vol. 7 Issue 11, p22 

    Several letters to the editor are presented in response to articles in previous issues including Khan Market in Delhi, India in the July 2013 issue, the Chakkawali figure, and one commending the magazine for its straightforward manner of explaining a brand or store.

  • Those Were The Days. Bedggood, Keith // Australian Giftguide;Jul-Sep2014, p61 

    The article reports on the conditions of the homewares industry in Australia between 1975 and 1985 including sales opportunities, brand name products, and marketing expansion.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics