TIME-SHIFTING BRIDGES TV'S GENERATION GAP
- Lumps for the Sponsor. // Time;11/26/1951, Vol. 58 Issue 22, p75
The article focuses on the results of a survey released by Advertest Research in 1951 which demonstrated that 7.5% of the television (TV) viewers believe TV commercials are actually worse in 1951 than in 1950.
- DVR Use: More TV, More Fun. Donohue, Steve // Multichannel News;7/11/2005, Vol. 26 Issue 28, p5
Deals with a survey about digital video recorders (DVR) and multichannel TV, as of July 2005. Percent of the DVR and non-DVR owners who prefer having many channels; Increase in the awareness of DVR in 2004; Subscribers who are more familiar with DVR; Benefits associated with the use of...
- It's Inescapable: DVRs Here to Stay. McClellan, Steve // Television Week;11/29/2004, Vol. 23 Issue 48, p17
Discusses the potential influence of digital video recorders (DVR) in changing the creation and delivery of advertisements to consumers. Possible role of DVR in the obsolescence of commercials, according to several respondents of a survey released by the American Advertising Federation; Number...
- No Future Shock for Boomers. Umstead, R. Thomas // Multichannel News;1/1/2007, Vol. 28 Issue 1, p22
The article reports on the survey conducted by TV Land showing the willingness of baby boomers to buy portable media players and high-definition televisions. TV Land senior vice president of research and planning Tanya Giles said that they want these high-tech gadgets to enhance their overall...
- TV-TRAINED BABY BOOMERS HAVE SEEN IT ALL BEFORE. // Television Week;6/4/2007, Vol. 26 Issue 23, p29
The article reports on the survey of IAG Research to determine what gets television viewers in the U.S. to absorb advertising. The survey of IAG is conducted everyday, participated in by baby boomers. The survey focuses on television programs of 21 television networks including CBS, ESPN, TLC...
- Why the Television Generation Is Tuning Out. Seckler, Valerie // WWD: Women's Wear Daily;12/8/2006, Vol. 192, p14
The article reports that baby boomers have emerged as the least-satisfied viewers of television programs and commercials in the U.S., according to a study conducted by Harris Interactive. Only three percent of the 1,655 baby boomers polled in April and May 2006 described themselves as extremely...
- TV audience research gets a makeover. // Finweek;5/2/2013, p55
The article reports that the television (TV) audience research needs to be changed after the auditing audience surveys company CESP conducted an audit on the Television Audience Measurement Survey (TAMS), the research product which advertisers based their TV advertising decisions in South Africa.
- PVR users skip most ads: study. Friedman, Wayne // Advertising Age;7/1/2002, Vol. 73 Issue 26, p4
This article presents the results of research on the attitude of owners of personal video recorders (PVR) towards television commercials, conducted by CNW Marketing Research of Bandon, Oregon. Though the study primarily aimed to learn about viewing habits in the automotive category, the outcome...
- Networks Like When Viewers Watch a LOT. McClellan, Steve // Broadcasting & Cable;7/21/2003, Vol. 133 Issue 29, p26
Focuses on effects of cable television (TV) network on its viewers. Information about a survey estimating number of viewers of several TV channels; Suggestion of Tim Brooks, executive vice president of research of the cable TV network Lifetime regarding this issue.