TITLE

TIME-SHIFTING BRIDGES TV'S GENERATION GAP

AUTHOR(S)
Haugsted, Linda
PUB. DATE
September 2007
SOURCE
Multichannel News;9/10/2007, Vol. 28 Issue 36, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on a survey of digital video recorder (DVRs) ownership conducted by Deloitte Services LLP. The study showed that 26 % of baby boomers, 31% of Gen Xers, and 24% of millennials own the device. The survey showed that one of the most common reason of being attracted to DVRs is because they can create their own television watching schedules.
ACCESSION #
26592225

 

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