Letting Customers Do It Their Way

Kridel, Tim
September 2007
Multichannel News;9/10/2007, Vol. 28 Issue 36, p14
The article reports that music television networks in the U.S. are trying to fulfill demands of all types of viewers. MTV Networks is programming for both the passive and active viewers. For passive viewers, the network is offering linear content for passive viewers and for active viewers, content on demand via television, Internet and wireless. The Gospel Music Channel is also benefiting from the popularity of video-on-demand.


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