Doing the Time Warp To Carve Music Niche

Kridel, Tim
September 2007
Multichannel News;9/10/2007, Vol. 28 Issue 36, p13
The article reports on the developments in the music television industry in the U.S. Several music television channels have found that younger viewers are nourishing more liking for older artists. It is said that authenticity is attracting young viewers to older artists. That's why music television networks are taking this concept as key to attract and retain audiences. The channels which are fulfilling the demand of the youth include HavocTV and BlueHighways TV.


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