TITLE

Vision Quest

AUTHOR(S)
Lipke, David
PUB. DATE
August 2007
SOURCE
DNR: Daily News Record;8/27/2007, Vol. 37 Issue 35, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses visual identities of corporate brands. The use of logos, labels, and website design can help identify and define a company or product. Doug Lloyd, founder of the brand identity company Lloyd & Co., discusses the importance of logos for brands. The clothing company Saks Fifth Avenue redesigned its logo to appeal to female consumers. Neil Kraft, founder of the branding company Kraftworks, discusses the brand identity for the software company Apple
ACCESSION #
26592069

 

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