UTA unit broadens branding blitz

Graser, Marc
September 2007
Daily Variety;9/10/2007, Vol. 296 Issue 49, p1
Trade Publication
The article reports on the move of entertainment firm United Talent Agency (UTA) to team up with marketing executive Jarrod Moses in launching the United Entertainment Group (UEG) in New York. UEG will operate independently from UTA and will concentrate on developing and producing entertainment properties for consumer brands. In addition, UEG hopes to work with other talent agencies, advertising companies and brands.


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