TITLE

UTA unit broadens branding blitz

AUTHOR(S)
Graser, Marc
PUB. DATE
September 2007
SOURCE
Daily Variety;9/10/2007, Vol. 296 Issue 49, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of entertainment firm United Talent Agency (UTA) to team up with marketing executive Jarrod Moses in launching the United Entertainment Group (UEG) in New York. UEG will operate independently from UTA and will concentrate on developing and producing entertainment properties for consumer brands. In addition, UEG hopes to work with other talent agencies, advertising companies and brands.
ACCESSION #
26577441

 

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