TITLE

Biggest newspaper ad ever?

AUTHOR(S)
Nicholson
PUB. DATE
December 1999
SOURCE
Editor & Publisher;12/25/99, Vol. 132 Issue 52, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on International Business Machines' run-of-press insert in an issue of the `Wall Street Journal' newspaper in the United States. Target markets; Advertising agency responsible for the newspaper advertisement; Slogan.
ACCESSION #
2656119

 

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