TITLE

`Rita,' a highly competent secretary, helps deliver fiscal health to UPS

AUTHOR(S)
Bowes, Elena
PUB. DATE
December 1999
SOURCE
Advertising Age International;Dec99, pS6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights United Parcel Service's advertisements in Europe, which show the human face of the firm. Spotlight on the online tracking software; Impact of the ad on the firm's image; Development of a storyline; Profits for 1998.
ACCESSION #
2653625

 

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