TITLE

The new media plan in Korea

AUTHOR(S)
Hoare, Michael
PUB. DATE
August 2007
SOURCE
Media: Asia's Media & Marketing Newspaper;8/10/2007, p146
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on various developments related to mass media in South Korea. It is mentioned that online media is South Korea's third largest advertising medium after television and newspapers, and it is still growing fast. The main recipients of Korea's motoring online advertisement expenditure are two web portals including Naver and Daum. It is reported that the growth of the industry driven by increasing expenditure in advertising is by using new platforms, principally cable television and online.
ACCESSION #
26532259

 

Related Articles

  • Cable Deals With Incumbents. Crupi, Anthony // MediaWeek;6/5/2006, Vol. 16 Issue 23, p4 

    This article looks at issues surrounding the deals made by several cable networks within the U.S. television upfront marketplace. While a few cable advertising sales executives reported that they have registered incumbent deals, the prevailing sentiment is that cable will have to wait its turn...

  • That's Advertainment! Figler, Andrea // Cable World (10427228);9/23/2002, Vol. 14 Issue 35, p16 

    Reports on the trend in integrating advertising and entertainment in cable television. Plan of Brief Original Broadcasts to launch a digital channel; Creative work of Nike; Tests conducted on the pricing of the service. INSET: CLUTTER AS CONTENT.

  • To Live and Watch Ads in L.A. Haugsted, Linda // Multichannel News;5/19/2003, Vol. 24 Issue 20, p20A 

    The article focuses on the variety of advertisements shown on cable television in the U.S. In the morning time zone, Fox News Channel and Cable News Network glued to coverage of a tainted mail scare out of Washington state. In USA Network, showing the theatrical Loser, there's a local spot for...

  • Cable connects with advertisers. Cooper, Jim // Adweek Midwest Edition;09/20/99, Vol. 40 Issue 38, Media Outlook p38 

    Provides information on the condition of cable television industry. Projections for cable's future; Conclusion of Veronis, Suhler in its annual Communications Industry Forecast, a report on advertisers; Details on Veronis' report on the total day ratings for all of cable.

  • In America. Elliott, Stuart // Campaign;4/17/2003, Issue 16, p19 

    The article focuses on the coverage of war between the U.S. and Iraq by major cable television networks in the United States. Fox News Channel delights in repeating two slogans in its aggressive, bombastic promotional campaigns: "Fair and balanced" and "We report, you decide." Fox News Channel,...

  • UPFRONT RELIEF. Moss, Linda // Multichannel News;7/11/2005, Vol. 26 Issue 28, p1 

    Looks at the claim of cable programmers that they secured the dollar-volume increases they were looking for despite the tough market for cable upfront. Television networks that experienced increase in their upfront share; Implication of the continuous upfront decline for television...

  • Cable Vital Route to Niche Markets. Mandese, Joe // Television Week;6/28/2004, Vol. 23 Issue 26, p25 

    Presents information on the efforts of the cable television industry in the U.S. to reach the multicultural marketplace. Details of the "Multicultural Marketing Guide," released by the Cabletelevision Advertising Bureau to address the multicultural market; Multicultural segments that are...

  • Al-Jazeera English looks to build audience before ads. HAMPP, ANDREW // Advertising Age;6/13/2011, Vol. 82 Issue 24, p18 

    The article considers the cable television network Al-Jazeera English, the English-language channel of the television news broadcaster Al-Jazeera. An increase in the audience for the network and ratings for its Web site in 2011 is considered, particularly its audience in the U.S. The network's...

  • For Cable, Good But Not Great. Larson, Megan // MediaWeek;7/12/2004, Vol. 14 Issue 27, p9 

    Presents information on the market status of cable television networks in the U.S. in 2004. Effect of the backlash of media buyers on the market of cable television networks; List of cable television networks; Outlook for the market of cable television networks.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics