The new media plan in Korea

Hoare, Michael
August 2007
Media: Asia's Media & Marketing Newspaper;8/10/2007, p146
The article focuses on various developments related to mass media in South Korea. It is mentioned that online media is South Korea's third largest advertising medium after television and newspapers, and it is still growing fast. The main recipients of Korea's motoring online advertisement expenditure are two web portals including Naver and Daum. It is reported that the growth of the industry driven by increasing expenditure in advertising is by using new platforms, principally cable television and online.


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