Fresh gains yardage

Major, Meg
September 2007
Progressive Grocer;9/1/2007, Vol. 86 Issue 11, p60
Trade Publication
The article reports on the efforts of natural food vendors to capitalize on the Super Bowl sports events. According to Ali Leon, director of fruit, vegetables, and corporate communications for Ready Pace, high visible displays and compelling merchandising featuring eye-catching graphics and packaging should be the core elements of a marketing strategy during a sport season. The marketing strategies of DecoPac are also cited.


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