TITLE

Fresh gains yardage

AUTHOR(S)
Major, Meg
PUB. DATE
September 2007
SOURCE
Progressive Grocer;9/1/2007, Vol. 86 Issue 11, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of natural food vendors to capitalize on the Super Bowl sports events. According to Ali Leon, director of fruit, vegetables, and corporate communications for Ready Pace, high visible displays and compelling merchandising featuring eye-catching graphics and packaging should be the core elements of a marketing strategy during a sport season. The marketing strategies of DecoPac are also cited.
ACCESSION #
26529991

 

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