TITLE

Cola wars, round two

AUTHOR(S)
Lempert, Phil
PUB. DATE
September 2007
SOURCE
Progressive Grocer;9/1/2007, Vol. 86 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growing competition in the nutrient-enhanced soft drink market. PepsiCo and Coca-Cola have launched their brands of nutrient-enhanced soft drink fortified with vitamins, minerals and other essential nutrients. Growing competition is prompting some brands to use inaccurate product labels that promise enhanced mental acuity and weight loss.
ACCESSION #
26529985

 

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