Cola wars, round two

Lempert, Phil
September 2007
Progressive Grocer;9/1/2007, Vol. 86 Issue 11, p14
Trade Publication
The article reports on the growing competition in the nutrient-enhanced soft drink market. PepsiCo and Coca-Cola have launched their brands of nutrient-enhanced soft drink fortified with vitamins, minerals and other essential nutrients. Growing competition is prompting some brands to use inaccurate product labels that promise enhanced mental acuity and weight loss.


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