TITLE

Burger King attacks McD with french-fry launch

AUTHOR(S)
Hamstra, Mark
PUB. DATE
December 1997
SOURCE
Nation's Restaurant News;12/22/97, Vol. 31 Issue 51, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Burger King's introduction of its french fries with a massive ad campaign to compete with its rival, McDonald's Corp., in the United States. Description of the company's new french fries product; Mr. Potato Head as the mascot for the campaign; Sales expectations.
ACCESSION #
26502

 

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