TITLE

The True Drivers of Loyalty

AUTHOR(S)
Driggs, Woody
PUB. DATE
September 2007
SOURCE
CRM Magazine;Sep2007, Vol. 11 Issue 9, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the true drivers of customer loyalty to enable companies develop customer management programs. To attract and retain the most loyal and profitable customers, companies should understand customer attitudes that drive the different types of behaviors that must be understood and nurtured. Companies should know the customers' involvement with the product or service category, their commitment to the brand, and their likelihood to reevaluate.
ACCESSION #
26481462

 

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