The 2007 Market Leaders

Bailor, Coreen; Lager, Marshall; Sebor, Jessica; Beasty, Colin
September 2007
CRM Magazine;Sep2007, Vol. 11 Issue 9, p32
Trade Publication
The article features the recipients of the 2007 Market Leaders award, recognized at the sixth annual "CRM" magazine Market Awards. They include Oracle-owned Siebel Systems which mauled its rivals in terms of functionality, Salesforce.com which has dominated the software-as-a-service market with more than 29,800 customers and Unica which owns the flagship solution Affinium that continues to be a favorite in the marketplace.


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