Customer Analytics: Becoming Customer-Centric

September 2007
CRM Magazine;Sep2007, Vol. 11 Issue 9, p1
Trade Publication
The article reports on the application by companies who have implemented transactional customer relationship management (CRM) of the power of analytics to convert their business data into sources of competitive differentiation and high performance. Power of analytics involves the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.


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