Learning the Recruitment Ropes

Tsai, Jessica
September 2007
CRM Magazine;Sep2007, Vol. 11 Issue 9, p18
Trade Publication
The article reports on the use by higher education institutions in the U.S. of customer relationship management software to tackle challenges in student recruitment and retention. Schools are starting to look a lot more like businesses and have abandoned wide-net recruitment because it is both costly and ineffective. According to Catherine Burdt, a senior analyst at Eduventures, schools have not only added contact management and email management, but the capability to handle information as a business process.


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