TITLE

Learning the Recruitment Ropes

AUTHOR(S)
Tsai, Jessica
PUB. DATE
September 2007
SOURCE
CRM Magazine;Sep2007, Vol. 11 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the use by higher education institutions in the U.S. of customer relationship management software to tackle challenges in student recruitment and retention. Schools are starting to look a lot more like businesses and have abandoned wide-net recruitment because it is both costly and ineffective. According to Catherine Burdt, a senior analyst at Eduventures, schools have not only added contact management and email management, but the capability to handle information as a business process.
ACCESSION #
26481452

 

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