TITLE

Sizing Up the CRM Situation

AUTHOR(S)
Bailor, Coreen
PUB. DATE
September 2007
SOURCE
CRM Magazine;Sep2007, Vol. 11 Issue 9, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on research from Gartner which shows continued market growth for customer relationship management software in 2006, with Systems, Applications and Products (SAP) gaining the most revenue and market share. Income amassed from new licenses, updates, subscriptions, hosting, technical support, and maintenance was $6.8 billion, up from $5.81 billion in 2005. Double-digit growth in the Asia-Pacific region and stout interest in vertical expertise are spurring the market.
ACCESSION #
26481451

 

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