Buick Puts a Tiger in Its Tank

Irwin, Tanya
December 1999
Adweek Midwest Edition;12/20/99, Vol. 40 Issue 51, p8
Trade Publication
Focuses on the advertising campaign of Buick, a division of General Motors. Information on Buick's agreement with golfer Tiger Woods; Description of the campaign; Advertising spending of Buick.


Related Articles

  • 88 Buick ad campaign.  // Golf World;12/19/2003, Vol. 57 Issue 24, p60 

    Reports on the advertising campaign of the automobile firm Buick in the U.S. Total number of Rainiers automobile the company plans to sell; Description of the campaign; Role of the golfer Tiger Woods in the campaign.

  • Tiger Woods: New Tricks for Nike. Feitelberg, Rosemary // WWD: Women's Wear Daily;2/2/2001, Vol. 181 Issue 23, p19 

    Focuses on apparel and footwear maker Nike's advertising campaign featuring professional golfer Tiger Woods. Description of the television ads; Advertising agency of record which handled the campaign; Online advertising.

  • Nike Dad's Day salute features Tiger's father.  // Advertising Age;6/9/1997, Vol. 68 Issue 23, p4 

    Notes that Nike's next advertising starring Tiger Woods has Woods saluting his father, Earl, and will air during coverage of the U.S. Open.

  • Matthew Rudy / 2011 Buick Lacrosse CXL: Civilized Transport.  // Golf Digest;Jan2011, Vol. 62 Issue 1, p66 

    The article offers information on the mega-endorsement deal between golfer Tiger Woods and Buick Motor Co. The brand is stated to attract upwardly mobile young buyers from Japanese and German brands. It discusses Buick's new 182 horsepower and four cylinder engine, interior, and modern radio...

  • ATP Masters Domain; Champion Exits WNBA. Lefton, Terry // Brandweek;12/06/99, Vol. 40 Issue 46, p20 

    Presents updates on sports branding campaigns in the United States as of December 1999. Rebranding of events of the ATP Tennis Championship; Sponsorship of Miller Brewing's Miller Lite for SuperBowl.com; Golfer Tiger Woods endorsement of Asahi's Wonda canned coffee.

  • Tiger Woods stars in U.K. AmEx campaign.  // Advertising Age;7/21/1997, Vol. 68 Issue 29, p33 

    Reports that American Express Co. plans to release an advertising campaign timed, with the 1997 British Open in Troon, Scotland, which features 1997 Masters champion Tiger Woods. Advertising agency Ogilvy & Mather Worldwide.

  • Buick catches a ride with Tiger Woods. Steinbreder, John // Advertising Age;11/29/1999, Vol. 70 Issue 49, p8 

    This article reports on a sponsorship agreement signed by golfer Tiger Woods with Buick, a division of automobile maker General Motors Corp. Woods will have the word Buick emblazoned on his bag when he plays in the U.S. In addition, he is expected to play in six of the eight Buick-sponsored...

  • Buick seeks new advertising message. Kranz, Rick // Automotive News;2/9/2004, Vol. 78 Issue 6079, p8 

    Sportspersons Tiger Woods and Harley Earl, two key players in the automobile company Buick advertising, may be retired when the automaker launches its advertising campaign this fall to introduce the 2005 LaCrosse. Buick's marketing and advertising message "has to wake up the consumer, say...

  • New Rivera ads aim at upscale buyers. Washington, Frank S. // Automotive News;3/3/1997, Vol. 71 Issue 5702, p8 

    Examines the plans of Buick to introduce an advertisement campaign for their Rivera automobile. Aim of ad campaign; Percentage of female purchasers of the Rivera automobile; Comments from Michael Wright, Rivera brand manager; Types of media to be used in advertising campaign.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics