TITLE

Buick Puts a Tiger in Its Tank

AUTHOR(S)
Irwin, Tanya
PUB. DATE
December 1999
SOURCE
Adweek Midwest Edition;12/20/99, Vol. 40 Issue 51, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of Buick, a division of General Motors. Information on Buick's agreement with golfer Tiger Woods; Description of the campaign; Advertising spending of Buick.
ACCESSION #
2647819

 

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